Take a look at The Poisoned Pen (www.poisonedpen.com/), a small independent bookstore located in Scottsdale, Arizona. Their motto is “It’s more than a bookstore, it’s an experience.” Look around their website. Read the blog by Barbara, the owner. See what authors are scheduled to appear and
sign their books. Check out their pricing. Experience the store, in light of its motto. Discuss The Poisoned Pen’s approach to pricing. How are they able to remain competitive against booksellers such as Amazon.com or Barnes & Noble?